Q: Privacy Policy

Privacy Policy of Nightwatch.io The following information is used to inform Nightwatch users regarding our policies on the manner in which Nightwatch accesses, uses, stores, or shares user data ("Personal Information"). If you choose to use Nightwatch, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving Nightwatch. We will not use or share your information with anyone except as described in this Privacy Policy. Personal data is collected for the following purposes and using the following services: <ul> <li>Access to users’ third party services accounts<ul> <li>Google Analytics &amp; Search Console<ul> <li>The information we collect for each account who connects Google Analytics:<ul> <li>Google Analytics OAuth access token</li> <li>Google Analytics profile id</li> <li>Search Console URL</li> <li>Data series from Google Analytics: Sessions, Users, Pageviews, Bounces, New Users</li> <li>Data series from Search Console: Impressions, Clicks</li></ul></li> <li>We use this information to: <ul> <li>Fetch data series described above on a daily basis and store it in our internal secure database</li> <li>Present this data in our app’s dashboard which accounts have access to, perform aggregations and visualize data on graphs together with Nightwatch’s own data</li></ul></li> <li>Data sharing<ul> <li>The data gathered this way **is </li></ul></li></ul></li></ul></li> </ul>

Question 1

Terms of Service

Accepted Answer

Using Nightwatch

Thanks for using our products and services ("Services"). The Services are provided by Kundi d.o.o, Gmajna 42a, 2380 Slovenj Gradec, Slovenia. By using our Services, you are agreeing to these terms. Please read them carefully.

Using our Services

Using our Services does not give you ownership of any intellectual property rights in our Services or the content you access.

Our Services display some content that is not Nightwatch's. This content is the sole responsibility of the entity that makes it available. We may review content to determine whether it is illegal or violates our policies, and we may remove or refuse to display content that we reasonably believe violates our policies or the law. But that does not necessarily mean that we review content, so please don't assume that we do.

Description of Service

Nightwatch provides users with access to a rich collection of resources, including by not limited to, search engine optimization tools, link analysis tools, application program interfaces (API). You also understand that the Service may include certain communications from Nightwatch, such as service announcements, administrative messages and that these communications are considered part of Nightwatch free registration and paid subscriptions. Unless explicitly stated otherwise, any new features that augment or enhance the current Service, including the release of new Nightwatch properties, shall be subject to this Agreement. You are responsib

Question 2

Privacy Policy

Accepted Answer

Privacy Policy of Nightwatch.io

The following information is used to inform Nightwatch users regarding our policies on the manner in which Nightwatch accesses, uses, stores, or shares user data ("Personal Information").

If you choose to use Nightwatch, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving Nightwatch. We will not use or share your information with anyone except as described in this Privacy Policy.

Personal data is collected for the following purposes and using the following services:

Access to users’ third party services accounts
- Google Analytics & Search Console
  - The information we collect for each account who connects Google Analytics:
    - Google Analytics OAuth access token
    - Google Analytics profile id
    - Search Console URL
    - Data series from Google Analytics: Sessions, Users, Pageviews, Bounces, New Users
    - Data series from Search Console: Impressions, Clicks
  - We use this information to:
    - Fetch data series described above on a daily basis and store it in our internal secure database
    - Present this data in our app’s dashboard which accounts have access to, perform aggregations and visualize data on graphs together with Nightwatch’s own data
  - Data sharing
    - The data gathered this way **is

Question 3

FAQ: Website Isn't Ranking

Accepted Answer

When a website is not visible well on search engines - e.g. when the website is not ranking for keywords that are commonly used on Google, it is very likely to happen that our algorithms won't be able to discover keywords for your site. This usually happens when the website is new or when it has a poor authority (is poorly optimized) on search engines.

But don't worry: it is already great progress to know it! Looks like the site's SEO needs to be improved. As soon as your site gets a better authority, it will show up ranking in Nightwatch.

In that case, you should perform manual keyword research with the help of tools like Google Keyword Planner and start monitoring and optimizing the website for the relevant keywords (we recommend starting with long-tail keywords as those are the easiest to rank for).

To learn more, read our article on: How to Diagnose and Fix Rankings Drops and Fluctuations

Nightwatch updates rankings every 24 hours, and the pages are picked up as soon as your website starts to rank.

Question 4

Tracking Keywords

Accepted Answer

1. Reading Dashboard

After you added your first keywords, you will be redirected to your keywords dashboard: there, you can have an overview of your website performance: average position, search visibility, keyword distribution, and which keywords went up or down. You can change the time interval in the calendar section in the top right corner.

How is the average position calculated?

Average rank or adjusted average rank is a sum of all rankings divided by the number of keywords that you’re tracking for a particular URL or website. For a better representation and comparison, we use a maximum search depth ranking (100 in most cases) for the keywords that are not ranking anywhere in the searched results.

How is the search visibility index calculated?

The search visibility index is a metric representing the percentage (values between 0 and 100) of potential conversion traffic a given keyword (or set of keywords) has based on their ranking. Rank #1 is considered to be 100%, the rest of the ranks ratios being proportional to their average CTR values.

CTR rates that we use for calculating click potential and search visibility (as of Dec 14th, 2018):

CTR Rates

2. Setting Up the Columns

Moving on: one of the great assets of Nig

Question 5

FAQ: Nightwatch Metrics

Accepted Answer

1. How is the average position calculated?

Average position, or adjusted average position, is a sum of all rankings divided by the number of keywords that you're tracking for a particular URL or website. For a better representation and comparison, we use a maximum search depth ranking (100 in most cases) for the keywords that are not ranking anywhere in the searched results.

2. How is search volume defined?

Search volume is defined as average monthly searches for a particular keyword on Google. One is global search volume (the total number of all searches globally) and local, which is based on the keyword location that you're tracking.

3. How is click potential calculated?

The click potential of a certain keyword calculated by the number of local searches for this keyword (local search volume) multiplied by an average CTR for that keyword ranking on Google. It is a good indicator of how many clicks you should be getting when ranking on the first page of SERP.

4. How is the search visibility index calculated?

The search visibility index is a metric representing the percentage (values between 0 and 100) of potential conversion traffic a given keyword (or set of keywords) has based on their ranking. Rank #1 is considered to be 100%, the rest of the ranks ratios being proportional to their average CTR values.

CTR rates that we use for calculating click potential and search visibility (as of Dec 14th 2018):

![CTR Rates](https://storage.crisp.chat/users

Question 6

Monitoring Backlinks

Accepted Answer

To start monitoring backlinks for a specific website or URL, you have to first enable it. To do that, click on the "Backlinks" in the sidebar and proceed by clicking on the "Enable Backlinks" button.

Backlink Settings

Once you enable your backlinks, you can customize your settings:

1. Backlinks Discovery

To disable backlinks for a website, toggle off backlinks discovery in settings. If you wish, you can also remove the existing backlinks to get more room.

2. Ignore Domains

You can ignore the domains you wouldn't like to get backlinks from. This ability is useful for filtering out backlinks from websites that could fill up your backlinks limit, for example, link farms.

3. Backlinks Prefilter

You can set up a powerful prefilter that will filter out your spam backlinks before they even appear in your account. Depending on the URL Rating metric, we classify backlinks quality into the following brackets:

High quality (UR more than 50),
Medium quality (UR between 20 and 50),
Low quality (UR between 2 and 20),
Suspicious (UR lower than 2).

Backlink metrics

Domain Rating (DR)

Domain rating is a computed score metric that predicts how

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