One of the great assets of Nightwatch is the ability to customize the columns for displaying preferred data. As different SEO experts are interested in different kinds of information, we came up with this concept to make tracking more transparent and efficient.

Setting Up the Columns

To set up a custom column view, follow the next steps:

Open the website tab,
Click on the pencil icon in the column header to open the menu,
Choose the data that you want to see in the column.



You can choose between the following data dimensions:

Rank - Best rank from all tracked rank types

Organic Rank - Organic type keyword ranking

Image Carousel Rank - The rank of your place on the image carousel

Local Pack Rank - The rank of your place on the local map listing widget

Previous Rank - The previous rank of your keyword

Best Rank - Best rank for a given keyword

Start Rank (Currently available in Reports only) - The rank of the keyword when you first started tracking it

End Rank (Currently available in Reports only) - The last rank for a given keyword

Added on - Date when the keyword was added

Last Update - Time passed since the keyword was updated

Last Change - The last ranking changed on the keyword with the time from the occurrence

Evolution - Keyword evolution graph that shows ranking data for the last 10 days

Search Engine - The type of search engine that is used for tracking (Google, Youtube, Bing, Yahoo or Google My Business)

Location - Location configured for tracking the keyword (useful for sorting)

Language - Language configured for tracking the keyword (useful for sorting)

D/W/M Change - Daily / Weekly / Monthly change of the keyword ranking

Weekly Change - Weekly change of given keyword

Monthly Change - Monthly change of a given keyword

Results # - Number of total results on SERP by this keyword

Search Volume (local) - Estimated monthly local searches for this keyword (pulled from Adwords API)

Search Volume (global)- Estimated monthly global searches for this keyword (pulled from Adwords API)

Average Cost per Click (local) - Average local cost per click in USD for this keyword (pulled from Adwords API)

Average Cost per Click (global) - Average global cost per click in USD for this keyword (pulled from Adwords API)

URL - Tracked URL for a specific keyword (useful for setting up Global Views)

Daily Clicks - The number of daily clicks on your website URLs from a Google Search results page, not including clicks on paid Google Ads search results.

Daily Impressions - The number of times any URL from your site appeared in search results viewed by a user (daily), not including paid Google Ads search impressions.

Daily CTR - Click-through rate, calculated as Clicks / Impressions * 100.

Opportunities - Opportunities where you could rank or are already ranking (Image Carousel, Local Pack, Featured Snippet, Knowledge Panel)

Competitor columns

When you configure competitors for a specific URL, you should be able to display competitor ranking data:

Rank - Competitor's best rank from all tracked rank types

Organic Rank - Competitor's organic type keyword ranking

Image Carousel Rank - Competitor's rank on the image carousel

Local Pack Rank - Competitor's rank on the local map listing widget

Last Change - Competitor's last change of ranking

D/W/M Change - Competitor's daily/weekly/monthly change of the keyword ranking

You can read more about Nightwatch's Metrics in the Metrics Explanation article.
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