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• Keyword Auto-Discovery

  You can trigger Nightwatch to auto-discover new keywords with these steps for you. Here's how you can do it: Within a website’s dashboard, click on “All Keywords” at the left sidebar. You will then see the blue “(+) Add Keywords” button towards the right side of the page; click it. Click the grey “Auto Discover” button at the “Keywords” section. You'll then see a result ofFew readers

• Tracking Keywords

  1. Reading Dashboard After you added your first keywords, you will be redirected to your keywords dashboard: there, you can have an overview of your website performance: average position, search visibility, keyword distribution, and which keywords went up or down. You can change the time interval in the calendar section in the top right corner.  How is the average positioVery popular

• Types of Rankings

  Nightwatch is parsing the following features from Google search result pages: Organic rank, Local Pack rank (first 3 places), Image Carousel rank, Featured Snippet, Knowledge Panel. By default, to adhere to the principles of search visibility, Nightwatch tries to combine these types of rankings into the “main” position, which is the ranking metric used in reports. See Metrics Explanation for more details. The rule to determineSome readers

• Local Tracking

  When you search for global and non-localized results, you only see so-called organic results, but when we search for local results, Google shows you a specific region with a map and top 3 results (called Local Pack Rank) and the rest is organic. How to set up Local Pack Rank Tracking in Nightwatch? Below you can see steps on how to track Local Rank Pack in NightwatPopular

• Metrics Explanation

  Here are all the metrics used in the dashboard: URL's Dashboard: SEO Stats - Page Authority - Page Authority is a score that predicts how well a specific page will rank on search engine result pages (SERP). Data source: MOZ (updated every 2 weeks) SEO Stats - Domain Authority - Domain Authority measures the strength of entire domains or subdomains. Data source: MOZ (updated every 2 weeks) SEO Stats - URL Rating - URL Rating measures the strength of a target URL's backlink prPopular

• Tagging Keywords

  Nightwatch allows you to tag each keyword to label their different characteristics to help you to observe them separately.  You can tag them in the batch once you add them. Just click on a little + under the keywords field as shown below. You can also add tags after you already added your keywords to the tool by following the steps below: Go to the keywords list of a choFew readers

• Customizing Keywords Columns

  One of the great assets of Nightwatch is the ability to customize the columns for displaying preferred data. As different SEO experts are interested in different kinds of information, we came up with this concept to make tracking more transparent and efficient. Setting Up the Columns To set up a custom column view, follow the next steps: Open the website tab, Click on the pencil icon in the column header to open the menu, Choose the data that you want to see in the column. !Few readers

• Creating Views and Keyword Lists

  Views, or keyword lists, are a powerful Nightwatch functionality, which makes it possible to dynamically filter keywords based on their properties. You can use Views to segment keywords by search volume, ranking change, tag, or any other data aggregated or stored in Nightwatch.  If you are tracking keywords in different locations (cities), languages, or search engines, it would be useful to create Views that separate keywords based on that.  Here's how you do it: At the left sidebar oSome readers

• SERP Preview

  SERP Preview provides an easy way to rewind and review your historical data. This feature allows you to see how your historical rankings compare to your competitors. Here’s how you can use SERP Preview on your Nightwatch account: Click the "SERP Preview" icon on the right of a keyword. 2. By default, Nightwatch will display results from the previous month, but you can easilSome readers

• FAQ: Tracking Keywords

  1. How can I add a new URL to Nightwatch? Click the "Add URLs" button on the bottom of the sidebar. You can match domains and/or nested URLs as well. Enter the URL (or multiple URLs, by toggling "Add multiple" on and adding them one per line). Set up your country and language — we will use these to discover keywords for the URL later. Set up your Google Places listing if you'd like to track your Google My Business rankings. Click "Next." 2. How can I add new kSome readers

• FAQ: Nightwatch Metrics

  1. How is the average position calculated? Average position, or adjusted average position, is a sum of all rankings divided by the number of keywords that you're tracking for a particular URL or website. For a better representation and comparison, we use a maximum search depth ranking (100 in most cases) for the keywords that are not ranking anywhere in the searched results. 2. How is search volume defined? Search volume is defined as average monthly searches for a particular keyworVery popular

• FAQ: Local Tracking

  1. Why is my Local Pack not showing up? Make sure you have: Registered a Google place and associated it with your website (if not, you can do it here: https://www.google.com/business), In Nightwatch, you entered the exact place name in “Local Place name” in the URL's configuration. You can do it if you select a URL in the sidebar and go to its settings. After you configure it, you can choose the Local Pack Rank column in the keywords list to display thFew readers

• FAQ: Inaccuracy and Troubleshooting

  We take accuracy very seriously in our company. If you notice any data discrepancy in your app, please reach out to our Customer Success Team at info@nightwatch.io and they will make sure to help you out with any questions you might have. 1. My website is not ranking for any of my keywords. What 's wrong? When a website is not visible well on search engines - e.g. when the website is not ranking for keywords that are commonly used on Google, it is very likely to happen that our algorithmsFew readers

• FAQ: Local Pack Isn't Showing

  Make sure you have: Registered a Google place and associated it with your website (if not, you can do it here: https://www.google.com/business), In Nightwatch, you entered the exact place name in “Local Place name” in the URL's configuration. You can do it if you select a URL in the sidebar and go to its SETTINGS below. Additionally, yFew readers

• FAQ: Rankings Are Inaccurate

  We take accuracy very seriously in our company. If you notice any data discrepancy in your app, please reach out to our Customer Success Team at info@nightwatch.io and they will make sure to help you out with any questions you might have. It is practically impossible to simulate a precise location search on your local computer, which Nightwatch does provide. This requires you to fake the geographical location to a specific area supported by Google, which affects search results. There is no easyFew readers

• FAQ: Website Isn't Ranking

  When a website is not visible well on search engines - e.g. when the website is not ranking for keywords that are commonly used on Google, it is very likely to happen that our algorithms won't be able to discover keywords for your site. This usually happens when the website is new or when it has a poor authority (is poorly optimized) on search engines.  But don't worry: it is already great progress to know it! Looks like the site's SEO needs to be improved. As soon as your site gets a better auVery popular

• Use Case: How do I know if the recent on-site optimisation resulted in gains or losses of my keyword rankings?

  Nightwatch can help you track the gains and losses of your keyword rankings. This can be particularly useful to track, especially when your website went through a recent on-site optimization which may have an effect on your website's performance. Here’s how you can track the gains and losses of keyword rankings: Click into your preferred website’s dashboard Click “All keyworFew readers

• Use Case: How can I track different types of keywords separately with their respective dashboards?

  Nightwatch allows you to track keywords separately with their own respective dashboards by tagging each of them, so that you can read data from specific dashboards to only analyze specific keywords. This will help you to differentiate these keywords from other keywords that you may not want to track in a specific dashboard at the moment. Here’s how you can start tagging keywords: *Few readers